Case in point: The Gary Fisher Grateful Edition. TREK took a $450 Gary Fisher mountain bike and stuck some tacky GF-themed decals on it and set the retail price at $799 (as I recall). It was a really expensive set of decals, that's for sure.
Yet, when we went to the Interbike Show in Vegas that year, I kept my mouth shut about how goofy the bike was. At least, I did during the time that I was talking to Fisher, himself, and Bob Weir, from The Dead, about the bike. It seemed like it would be pretty rude of me to talk smack about the bike to those two guys.